BrightLedger
brightledger.com
180
Meetings from 'dead' leads
9%
Revival → meeting rate
1,300+
Leads cleaned/disqualified
$1.2M
Pipeline from revival
BrightLedger had 12,000 cold CRM leads. PreCallAI revived the top 2,000 and booked 180 meetings the team had written off.
A CRM full of ghosts
BrightLedger’s CRM had grown faster than its ability to work it. The default answer — 'these are dead' — was really 'no one has called them in two years.'
Revival, not resurrection
A scoring pass identified the 2,000 most likely to respond, and a focused sprint tested them with a 'what’s changed' angle.
Cleaner CRM, real pipeline
The dead numbers were finally disqualified for good while the living ones produced $1.2M in pipeline.
“We were about to archive half our CRM. PreCallAI pulled a quarter of pipeline out of leads we’d given up on.”
Run this on your leads.
Define criteria, see the math, then decide. No activity fees.
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