Free tools

Outbound math, without the spreadsheet.

Plug in your numbers and see exactly where your calling motion stands — and what pay-per-meeting would cost instead.

Dials → answered conversations

Measure the share of dials that turn into a real conversation. The first number that decides whether an outbound motion is viable.

pickup rate = conversations ÷ dials

Conversations → qualified meetings

See how many conversations it takes to book a qualified meeting, and what your cost per meeting really is.

conversion = meetings ÷ conversations

True cost per qualified meeting

Add up salary, tooling, management, and ramp to see what a fully-loaded SDR costs per qualified meeting — then compare to pay-per-meeting.

cost/meeting = loaded cost ÷ monthly meetings

Pipeline & return per meeting

Estimate pipeline generated, expected revenue, and ROI based on your win rate and deal size.

ROI = (pipeline × win rate × deal value) − meeting cost