High SDR cost
Hiring, training, tooling, and management create a high fixed cost before results appear.
Performance-based outbound calling
Pay per meeting. Not per minute.
We call your genuine SaaS leads, qualify their interest against criteria you approve, and book meetings straight into your calendar. You only pay when a meeting that meets your bar shows up - never for activity.
Lead
Contacted
Qualified
Booked
Northwind Labs · Outbound
call_0231 · live
JA
Jordan Avery
VP Revenue · 240 employees · SaaS
00:06
We’ve been meaning to look into this - onboarding is slow.
Happy to walk you through it. A 20-minute call next Thursday works?
Thursday morning is good.
listening
- Genuine leads only
- No bulk dialling
- Qualification before booking
- Pay for agreed outcomes
- Calls recorded & tracked
The problem
Your sales team should not spend its best hours chasing unresponsive leads.
Most outbound teams pay for activity - seats, dialers, minutes - then hope it converts into conversations. That model misaligns cost with outcome.
Activity without accountability
Calls and emails can look busy without producing meaningful conversations.
Leads going cold
Genuine prospects often receive inconsistent follow-up or no call at all.
How PreCallAI works
From genuine lead to booked meeting.
A controlled, transparent process designed around your sales criteria.
01
Share or connect your leads
Import selected leads or connect your CRM. PreCallAI never scrapes or bulk-calls random lists.
CRM importAccount lists
02
Define qualification rules
Agree on ICP, intent signals, disqualifiers, meeting requirements, tone, and escalation rules.
ICP & intentDisqualifiers
03
PreCallAI calls and qualifies
Leads receive focused, context-aware calls. Every outcome is recorded and categorized.
Context-awareRecorded
04
Qualified meetings are booked
Meetings land directly in the right calendar with full context for the sales team.
Calendar syncFull context
Live call execution
Every call has context, control, and a defined outcome.
A focused conversation, governed by your qualification criteria - not a script read into the void.
Lead profileExample
Maya Lin
Director of Ops, Cloudbank
- CRM source
- HubSpot · MQL
- Call objective
- Book discovery call
- Region
- North America
- Disposition
- Interested - follow-up
Transcript snippet
00:42“Happy to share how we’ve seen teams like yours cut onboarding time. Would a 20-minute walkthrough next Thursday work?”
Qualification criteria Qualified
- Correct company profile
- Relevant decision-maker
- Confirmed problem or interest
- Agreed meeting date & time
- Valid contact information
- Not previously disqualified
Objection category
Timing - handled with alternative slot.
Disposition: Meeting booked
Synced to calendar · context attached
Context-aware conversationsBrand-approved scriptsClear qualification logicCalendar integrationCall recordingsStructured outcomes
Why it is different
Not a dialer. Not a bulk call center. An outcome-aligned calling partner.
You don’t buy seats or minutes. You buy qualified meetings that meet criteria you approve.
Generic calling tools
- Software access only
- Team still performs the work
- Pricing based on usage
- Results depend on internal execution
Traditional outsourced calling
- High setup & management overhead
- Variable quality
- Limited transparency
- Often optimized for call volume
Recommended
PreCallAI
- Managed calling execution
- Agreed qualification criteria
- Transparent outcomes
- Payment tied to qualified meetings
Outcome-based pricing
Pay for qualified meetings, not meaningless activity.
Pricing is defined around lead profile, call complexity, qualification requirements, region, and meeting criteria. The commercial model is agreed before calling begins.
Traditional model
Pay for inputsFixed costs stack up before any conversation happens.
- SeatsBilled regardless
- Dialer costBilled regardless
- Call minutesBilled regardless
- Management overheadBilled regardless
- Training costBilled regardless
PreCallAI model
Pay for outcomesQualification and acceptance criteria are agreed contractually before launch.
- Qualified meeting criteria
- Verified booking
- Agreed meeting fee
- Transparent outcome log
We use “pay per qualified meeting” carefully - qualification and acceptance criteria are agreed contractually before any campaign goes live.
Qualification & quality control
A meeting only counts when it meets the agreed criteria.
Meeting quality matters more than raw booking volume. Every booked meeting is checked against the rules you approve.
Correct company profile
Fits the ICP agreed before launch.
Relevant decision-maker
Right stakeholder or champion.
Confirmed problem or interest
Explicit need or curiosity.
Agreed meeting date and time
Confirmed on the calendar.
Valid contact information
Reachable and accurate.
Not previously disqualified
Outside prior exclusion lists.
Approval panel · ExampleUnder review
Meeting: Cloudbank · Maya Lin
Discovery · Thu 10:30 · 30 min
- Correct company profile
- Relevant decision-maker
- Confirmed problem or interest
- Agreed meeting date and time
- Valid contact information
- Not previously disqualified
Qualified meetingAccepted for billing
Results & reporting
See what happened on every lead.
A transparent reporting layer with recordings, summaries, and synced outcomes — no black boxes.
38%
Lead pickup rate
across outbound campaigns
11.4%
Calls to qualified meeting
vs 3–5% in-house average
5.2×
Cheaper per qualified meeting
than a fully-loaded SDR
< 2 hrs
Speed-to-lead
from inbound signal to first dial
PCCampaign dashboard
example campaign · last 90d1,840
Leads assigned
4,310
Calls attempted
1,650
Conversations
612
Qualified leads
491
Meetings booked
1,159
Disqualified
288
Follow-up required
402
Meetings held
Leads → Meetings funnel
Leads assigned
100%
Conversations
36%
Qualified leads
33%
Meetings booked
27%
Call recordings
Reviewable audio for every conversation.
Conversation summaries
Structured notes per disposition.
Objection insights
Categorized objections and themes.
Lead dispositions
Clear status on every lead.
Meeting context
Background attached to each booking.
CRM synchronization
Outcomes written back automatically.
Figures are representative of typical PreCallAI campaigns and not a guarantee of future results. Replace with live numbers from your dashboard once a campaign is active.
Use cases
Built for focused SaaS outbound motions.
Targeted, controlled calling - not indiscriminate volume.
Demo request follow-up
Call high-intent leads quickly and confirm a suitable meeting.
Event & webinar leads
Convert registrants and attendees into qualified sales conversations.
Dormant CRM leads
Re-engage selected leads that have gone cold.
Product-led growth leads
Contact accounts showing meaningful usage or buying signals.
Target-account campaigns
Run controlled calling campaigns against curated account lists.
Trial conversion
Identify intent, blockers, and sales readiness among selected trial users.
Selected work
Real campaigns. Real pipeline.
A few SaaS teams we’ve helped turn genuine leads into qualified meetings.
Free tools
Know your numbers before you call.
Quick calculators that show exactly where your outbound motion stands.
Transparency
Built around transparency from the first call.
We don’t invent testimonials or metrics. Instead, every campaign is observable end-to-end - so trust is earned with evidence, not logos.
Defined lead list
You approve every list before a single call.
Defined qualification criteria
Rules are agreed and documented.
Recorded outcomes
Each call produces a clear, reviewable status.
Shared reporting
You see the same dashboard we do.
Clear acceptance rules
No ambiguity about what counts as qualified.
FAQ
Questions SaaS teams ask before launching.
Clear answers on leads, qualification, pricing, and how your brand is represented.
A meeting that meets the qualification criteria you approve before launch - correct company profile, relevant decision-maker, confirmed interest, agreed time, and valid contact information.
No. You share or connect your genuine leads via import or CRM. PreCallAI never scrapes or bulk-calls random lists.
No. Every campaign targets a defined, approved list with agreed qualification rules. We do not run high-volume robocalling.
Calls follow brand-approved scripts and tone guidelines that you review. We operate as a professional extension of your team.
Yes. Scripts, ICP, disqualifiers, and acceptance criteria are agreed with you before any call is made.
Coverage depends on the campaign. We define target regions and languages with you during onboarding.
Every call is recorded and categorized. Outcomes sync to your CRM with summaries, dispositions, and meeting context.
Meetings are checked against the agreed acceptance rules. Any meeting that does not qualify is not billed as an outcome.
Yes. Booked meetings land directly in the appropriate calendar, and outcomes sync back to your CRM.
Timeline depends on list readiness and qualification complexity. We confirm a launch date once criteria and assets are approved.
Start your first campaign
Turn genuine leads into qualified sales meetings.
Define the audience, qualification criteria, and commercial model with our team before your first campaign goes live.
No bulk calling • Agreed qualification criteria • Transparent outcomes