Meeting ROI Calculator
Pipeline & return per meeting
ROI = (pipeline × win rate × deal value) − meeting cost
Project the revenue and return from a batch of qualified meetings — based on your show rate, win rate, and average deal size.
Results
18
Held meetings
at 45% show rate
4.5
Won deals
at 25% win rate
$81,000
Projected revenue
350%
ROI on meeting spend
$2,025
Revenue / meeting
Estimates only. Replace inputs with your real funnel metrics for an accurate projection.
A meeting's value isn't its booking cost — it's the pipeline and revenue it's expected to produce, discounted by your actual win rate. Teams that only track cost-per-meeting tend to under-invest in outbound relative to its real return, especially once average deal size and win rate are factored in honestly.
See it in action
Fareof — 140 qualified meetings booked
Frequently asked questions
What win rate should I use for this calculation?
Use your historical close rate for meetings sourced the same way (outbound-sourced meetings often convert differently than inbound) — a blended company-wide win rate can overstate or understate outbound ROI specifically.
How many meetings do I need before this ROI estimate is reliable?
Treat estimates from fewer than ~20 meetings as directional only — win rate and deal size both need enough sample size to be statistically meaningful.
Prefer we run the numbers?
Share your list and criteria — we’ll model the whole campaign before call one.